Let's talk about brands.

You might be saying to yourself "what brand??" And if so, that's why we need to talk about them! The truth is, we all have a brand. You don't need a website, clothing line, or stellar Instagram feed to have a brand. It's all about how you present yourself to the world every time you step out into it. That's not just limited to the salon, conferences, classes, or fancy events - it also includes the grocery runs, the nights out with your friends, and the kids' soccer games. You get the idea.

So why does this matter? Why should you always be conscious of how your public appearance will affect your brand? Because that's who you are! And you have control over it!! That's the great thing about your brand - it's all you. 

When you wake up in the morning, get dressed, and do your hair and makeup, you're working on your brand! The little decisions that go into how you want to look each day make up who you are and how you want to be seen.

Your personal style is obviously a huge part of your brand. If you can maintain a wardrobe that makes you look like you have your life together both inside and outside of the salon, then you will soar. Your clients will feel more confident in you and potential future clients will be more comfortable approaching you! The key is consistently dressing for the best - and this doesn't mean formal business attire everywhere you go, it just means being conscious of what you throw on before you head out. 

Ask yourself: "Does what I'm wearing represent my brand? Am I going to want to crawl in a hole if someone I know sees me like this?"


The best way to ensure that you'll always look like boss lady is by setting aside some time to really define your personal style and make sure it is flexible enough to fit your lifestyle. Here is a helpful graphic with tips for narrowing down your style to fit your brand:

tips for finding your personal style.jpg

If you would like to learn more about different kinds of styles and how to pull them off inside and outside of the salon, let us know!

Happy styling! x


Kelli Mason